About World Postcard Day
There’s nothing quite like the joy of finding a surprise postcard in your mailbox, and the goal for the World Postcard Day is to bring that joy to as many people as possible.
Postcards were Introduced in 1869 as a way of sending a simple message. They have since evolved beyond their practical purpose to become the universal souvenir that brightens everyone's mailboxes.
Back in the 19th century. in Austria-Hungary, Dr. Emanuel Herrmann (a professor of Economics from Vienna) wrote an article in the Neue Freie Presse pointing out that the time and effort involved in writing a letter was out of proportion to the size of the message sent. He suggested that a more practical and cheaper method should be implemented for shorter, more efficient communications.
His recommendations impressed the Austrian Post, who put them to practice on October 1st 1869, resulting in the Correspondenz-Karte, a light-brown 8.5x12cm rectangle with space for the address on the front, and room for a short message on the back. The postcard featured an imprinted 2 Kreuzer stamp on top right corner, costing half the price of a normal letter.