Denim Day

About Denim Day

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Dates of Denim Day
2026 InternationalApr 29 International Wed, Apr 29Observances Holiday 2025 InternationalApr 30 International Wed, Apr 30Observances Holiday 2024 InternationalApr 24 International Wed, Apr 24Observances Holiday 2023 InternationalApr 26 International Wed, Apr 26Observances Holiday 2022 InternationalApr 27 International Wed, Apr 27Observances Holiday
Summary
Find out the dates, history and traditions of Denim Day.

Denim Day is a campaign on a Wednesday in April in honor of Sexual Assault Awareness Month.

The campaign began in 1992 after a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped the person who raped her remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it.

Since then, what started as a local campaign to bring awareness to victim-blaming and destructive myths that surround sexual violence has grown into a movement.

As the longest-running sexual violence prevention and education campaign in history, Denim Day asks community members, elected officials, businesses and students to make a social statement with their fashion statement by wearing jeans on this day as a visible means of protest against the misconceptions that surround sexual violence.

All events on April 29th 2026