About World Tourism Day
Since 1980, World Tourism Day has been commemorated each year on 27 September, with celebrations led by UNWTO. Its purpose is to foster awareness among the global community of tourism’s social, cultural, political and economic value and the contribution the sector can make in reaching the Sustainable Development Goals.
"Tourism and Rural Development" is the motto of 2020 World Tourism Day to encourage countries around the world to look to tourism to drive recovery in rural communities where the sector is a leading employer and economic pillar.
Addressing the occasion, UNWTO Secretary-General Zurab Pololikashvili has said: “All around the world, tourism empowers rural communities, providing jobs and opportunity, most notably for women and youth. Tourism also enables rural communities to hold onto their unique cultural heritage and traditions, and the sector is vital for safeguarding habitat and endangered species. This World Tourism Day is a chance to recognize the role tourism plays outside of major cities and its ability to build a better future for all.”
In 2019, in line with UNWTO’s overarching focus on skills, education and jobs throughout the year, World Tourism Day was celebrated with the topic 'Tourism and Jobs: a better future for all'.
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