About Singles Day
Chinese Singles Day, or Bachelors Day, originated at Nanjing University in 1993, when men started celebrating their singlehood. The company Alibaba took up the idea in 2009 and the day has since become a major shopping day in China and beyond.
Strangely enough, Chinese couples have begun ringing in Singles Day with a very un-single like tradition - getting married. In 2011, for example, 4,000 couples got married in Beijing, China. Compare that to an average of 700 marriages on an average day in the Chinese city.
Singles Day is also generating other non-shopping traditions in China. For example, blind date parties are becoming more common on Singles Day, thus morphing the holiday into something of a Valentine's Day, as well.